Plan de medios (dentro del plan de marketing de cada producto)

The Media Plan is also part of the Marketing Plan and encompasses the following activities:

• Inclusion in catalogues, brochures or other promotional materials pertaining to associated businesses or own materials.
• Creation of a directory suiting the needs of each product: design, drafting, translation and printing.
• Negotiation (by volume of products) and purchasing of advertising spaces in various written, radio and visual media.
• Press Office.
• Participation in the group’s press releases.
• Organisation of fam trips for specialised media.
• Corporate mailings.
• Creation of corporate image, style book.
• Personalised stand design.